honeybadge labs
Hey, I'm Rotem!
From 2020-2025, I was co-founder at ariga where I co-created atlasgo.io (a Terraform for databases), I was laser-focused on making working with databases easy, fast and reliable.
Aside from my role as CTO, I was also responsible for content creation, developer relations and other go-to-market activities.
Today I take that experience to help technical founders build good businesses.
Read more about my journey here.
I'm no generic, catch-all consultant.
I'm a software engineer turned founder who went through the struggle of building a company from great (open-source) technology.
If you are in one of these fields, I can probably make your journey better:
You probably don't need my help on your tech, here are areas where my experience can make a difference:
┌──────┬─────────────────────┬─────────────────────┬─────────────────────┐ │ │ Technical Content │ OSS Strategy │ Product Research │ ├──────┼─────────────────────┼─────────────────────┼─────────────────────┤ │ Why │ The path to │ A popular open- │ Traction is │ │ │ developers' hearts │ source project can │ wonderful, but │ │ │ is through deep │ be an asset for │ which features │ │ │ technical │ awareness and │ should you build │ │ │ storytelling. │ adoption but a pain │ next to unlock │ │ │ │ to monetize. │ real budgets? │ ├──────┼─────────────────────┼─────────────────────┼─────────────────────┤ │ What │ Deep technical │ Defining strategy │ End-to-end user │ │ │ blogs, video │ and playbooks that │ research to │ │ │ courses, shadow │ make your OSS │ identify top-of- │ │ │ writing your │ project a growth │ mind issues, buying │ │ │ LinkedIn, conf │ engine for your │ personas and price │ │ │ talk submission and │ business. │ points. │ │ │ prep. │ │ │ └──────┴─────────────────────┴─────────────────────┴─────────────────────┘
Lots of educated people can give you generic business advice. I actually understand your tech and have spent 5 years sweating my a$$ to make a great OSS project commercially successful.
Find me on LinkedIn, X.com, or GitHub. My personal blog is at rotemtam.com.
I take on 2-3 clients at a time. Focused impactful work, no bullshit.
Book a 30-minute call to see if I can help you.
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