I'm Rotem Tamir (40), father of two, and I live near Tel Aviv, Israel.
My career has been a journey to make software engineering suck less.
I started coding at the age of 6 (QBASIC was my first language) and was immediately hooked.
As I became an adult and coding became a job, I found out that building software professionally was a pretty crappy experience.
Since then, I've been obsessed with making software engineering better.
Find me on LinkedIn, X.com, or GitHub. My personal blog is at rotemtam.com.
I spent the last ~5 years as the CTO of Ariga, where I co-built Atlas and Ent into what they are today. Together, these projects have:
But here's what those numbers don't tell you: the hardest part wasn't building the tech or raising money.
The hardest part was figuring out how to turn great tech and passionate devs into a successful business. How do you communicate technical value to non-technical decision makers? How do you price developer tools? How do you compete with free alternatives?
These are the problems that keep technical founders awake at night. And after digging super deep into them for myself, I realized I could help others do the same.
Honeybadge Labs, named after the adamant honeybadger, is my consulting practice where I help technical founders build developer-facing businesses.
Aside from that, I'm also cooking up a new media project that I'm super excited about. Stay tuned!
Over the years, I've:
I take on a limited number of clients at a time. Focused on impactful work, no bullshit.
If you're a technical founder struggling to turn developer love into revenue, let's talk. Book a 30-minute call to see if I can help.
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